Will users go with the mFlow?
mFlow, a UK-based music service, which provides users the chance to earn money by sharing music with their friends, has now been moved into public beta testing having been invitation-only since December 2009.
Pitched as iTunes meets Twitter, mFlow is a brand new way of discovering music – an online music store combined with social networking.
mFlow allows users to listen to any 30 seconds of any track, from the services library, as many times as they like and then recommend it to their friends. The twist being, if their friends then buy it, they earn 20 per cent of the sale price, which they can then use to purchase more music.
Just like Twitter you can follow (and be followed by) friends, as well as musicians, DJs and record labels. Once you find a track you like, you can then ‘flow’ it to your friends. They can then listen to the track in full once for free and have the option of buying it. The same applies for any track your friends flow to you – therefore the more people you follow, the more tracks you get to get to enjoy.