MATT-ROBINSON.UK

IN A NUTSHELL

A senior marketing professional with over 15-years of experience working with global B2B and B2C brands.

PROFESSIONAL EXPERIENCE

In my current role as Content Director at Metia, an award-winning integrated B2B marketing agency, I am responsible for organising and running content-rich programs for both new and existing clients.

My remit is also focussed on building Metia’s Global Content Network and programmatising recommendations from its insight and research programs into content strategy, production, and campaigns. With a particular focus on key global tech accounts across EMEA, AMER and APAC.

SPECIALISMS

With a specialism in shaping and delivering content strategies for a broad range of clients using a mix of qualitative and quantitative research, I am continually looking to challenge my creative thinking and work collaboratively with teams to create cross-channel marketing campaigns, which deliver impact and commercial value.

I am also a trained journalist that has been published in a range of national, trade and regional publications

OUTSIDE OF WORK

• Cinephile and a frequent visitor to my local multiplex for a mix of Hollywood and indie films.
• Lego hobbyist, hiker, and world explorer with over 30 countries visited.
• Regular swimmer, runner, and London Marathon finisher in 2018.
• Craft beer lover and amateur cook, consistently trying to perfect and find new recipes.
• Currently writing a psychological crime thriller.
• Writer for an international children’s animated TV show airing in over 30 countries worldwide.