MATT-ROBINSON.UK

Summary

• London-based senior marketing and communications professional with 13 years agency experience working with B2B brands and global enterprise organisations inc. Microsoft, Dell, Verizon, and Intel.
• TV, film, media and education journalist published in national, regional and trade press.

Current Position

Content Director | Strategy Director | Client Partner
Metia | Jan 2022 – Present

• Lead the creation, orchestration, and fulfilment of highly impactful content-rich programs for key accounts across UK and North America.
• Serve as the senior strategist and executive client sponsor across the mid-market customer portfolio in tandem with infrastructure and partner-centric projects for key enterprise-level customers.
• Manage the UK content team to ensure we consistently create data-driven outputs that resonate with a diverse range of B2B audiences and deliver lasting commercial value.
• Strategic lead on developing Metia’s Global Content Network of writers and freelancers across EMEA with particular focus on translating rich insights from Metia Group’s research into targeted messaging and positioning, aligned to our client goals and objectives.

Key Achievements

Exceeding Forecasts
Devised and managed the development of multi-lingual demand generation campaigns, with results up to 585% above forecasts.

Financial Client Growth
Doubled the revenue of a critical account in 5 months, when inherited under challenging circumstances, to deliver a multi-channel, multi-lingual global rebrand lead gen campaign.

Impactful Storytelling
Led the creative direction for an EU-wide demand generation campaign, delivering a CTR of 1% (benchmark 0.3) and the number one asset download for two consecutive quarters.

Strategic Leadership
Led the strategy and directed a 15-strong delivery team for the rebrand of a global laboratory software company following its M+A of five organizations, within nine months.

Boosting Web Engagement
Led the team responsible for delivering a multi-channel rebrand for a US territory-based Telco, including the re-development of their consumer and business website, leading to a 4x uplift in customer acquisitions in the first month.

Education/Qualifications

City University, London – PG Diploma in Newspaper Journalism with Merit
Sept 2008 – June 2009

Bedford Modern School, Bedfordshire – A-levels: Business Studies (A), English (B), History (D) AS-level: Information Technology (B)
Sept 2003 – Aug 2005