Articles
Musings and insights from the media and marketing industry.
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Assessing the Impact of Genuine Storytelling
“Storytelling’s power in shaping our lives, media, and relationships is highlighted, emphasizing authenticity, trust, and audience engagement for success.”
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The future of content or simply “well-written wrong”?
ChatGPT’s impact raises concerns about subverting creativity and accuracy. Usage requires understanding to ensure valuable outputs. Value depends on context and intent.
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7 Ways to Supersize Your B2B Content Strategy
Businesses must adapt content strategies to engage audiences effectively, leveraging insights, storytelling, AI, and customer focus.
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Brands Matter: the BBC has a new corporate brand, why?
Howard Shultz emphasizes enduring brands stem from authenticity. BBC rebrand aims for modernization but lacks distinctiveness.
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data indicates a renewed confidence in the marketing industry
The UK’s lockdown easing and data-driven marketing strategies signal optimism and growth despite challenges, indicating a promising post-lockdown future.
MATT-ROBINSON.UK 