Skip to content

Posts tagged ‘social media’

YouTube goes social with new design update

YouTube's recent re-design, the biggest in its six year history, reflects a major departure from its heritage as a traditional linear video website in favour of a more socially orientated network.

Read more

Google launches attack on Facebook with Google+

Despite its difference, it is, however, still being billed as the first credible rival to Facebook since its inception in 2004, no doubt in part to the similarities it shares in design and basic functionality.

Read more

T-Mobile Unveils Royal Wedding Ad

The Royal Wedding of Kate Middleton and Prince William is less than two-weeks away now, but before the happy couple tie the knot on April 29th we can expect William and Kate – The Movie (Channel 5, 3.55pm, April 24th), more shameless merchandise and a plethora of TV specials across all the main networks.

I personally can’t wait until the big day, but I know there are many people out there who plan to make a point of being as far way from London and a TV as possible for the much anticipated nuptials.

So for those of you who are slightly miserable here is a little treat, which surfaced on YouTube on Friday evening.

Royal Wedding – T-Mobile Ad

The advert part of T-Mobiles Life is for Sharing campaign follows the hugely popular advert filmed at Heathrow airport on October 27th last year, featuring unsuspecting members of the public.

Heathrow Airport – T-Mobile Ad

Not surprisingly this latest attempt to spark fun into the mobile phone industry, featuring very accurate lookalikes of the Royal Family (Prince Harry and Camilla have to be personal favourites) has already pulled in four million views, half as many views of it’s hugely successful predecessor.

Who’s your favourite lookalike in the video? Are you looking forward to the wedding of the year? Post away your comments below….

Will Google Circles be the next Facebook or the next Google Buzz?

One of the biggest talking points in the social media world at the moment is this: when is Google’s next entry into the social space going to arrive and just how will it take on the giants of Facebook, Twitter and Foursquare?

According to technology blog The Next Web, Google is set to launch a new social networking service, Google Circles, in May. As yet, we know very little about this fledgling service, but what we do ‘know’ is that it is rumoured to be a content sharing service, providing users with the ability to share photos, videos and messages with only the “most appropriate of social contacts in their lives, not with all contacts in bulk”.

Google Logo

Copyright - Google

Online rumours surrounding Google Circles hit fever pitch over the weekend when Read Write Web claimed the service would be unveiled on Monday at South by Southwest Interactive. Needless to say, Google was quick to quash the rumours but fell short on commenting whether or not the product existed or not.

Its existence seems rather assured, especially if you consider O’Reilly Media CEO, Tim O’Reilly’s now hastily deleted Tweet: “I’ve seen google circles, and it looks awesome. Tip of the iceberg too.”

As an idea, it seems reasonably sound, despite being a sure fire way to abuse our “social circles”. The idea of “social circles” i.e. more targeted content sharing appears to be a step towards a new phase in social media communication, which is more personal and relevant to its intended audience. But to be brutally honest, it does all seem like too little too late. Facebook, for instance, already offers users the ability to share content with specific sets of friends and groups, although with obvious limitations. Will Google Circles make an impact? For now it seems too difficult to tell, but one thing’s for sure: Google will be hoping to avoid a repeat of the PR disaster that was Google Buzz and that the service reaches people in a much broader way than Orkut has since its launch in 2004.

On paper Google Buzz sounded fantastic – a new tool allowing users to share messages, web links, photos and videos with friends directly through Gmail.  The problem arose from Google’s eagerness to compete with Facebook too quickly, by tapping into their existing 176 million users. As a result people started being followed by others without agreement, which lead to a plethora of complaints just days after it launched. Google was forced to concede defeat and announce that is was overhauling the service, which forced it to allow users the ability to opt out.

As for the future of Google Circles – although we don’t even know for sure if it exists – some industry analysts remain unconvinced, “Whatever Google comes up with, it almost certainly won’t be a competitive social network that mimics Facebook.”- Matt Rosoff,

So the question remains: why does Google want to go into direct completion with Facebook? Facebook is stronger than ever, with over 600 million users – will anyone really want to join a new service which offers the same basic tools? Even Twitter, which celebrates its 5th birthday next week, now provides users the ability to see photos and watch videos included within Tweets within the body of the site.

Whatever happens, the idea of a new addition to the market is definitely cause for excitement. But for now, we will have to wait until May to find exactly what it will do to the social media spectrum we have become accustomed to. Or won’t do…..

Will users go with the mFlow?

mflow, music, online, Twitter, social media

mFlow, a UK-based music service, which provides users the chance to earn money by sharing music with their friends, has now been moved into public beta testing having been invitation-only since December 2009.

Pitched as iTunes meets Twitter, mFlow is a brand new way of discovering music – an online music store combined with social networking.

mFlow allows users to listen to any 30 seconds of any track, from the services library, as many times as they like and then recommend it to their friends. The twist being, if their friends then buy it, they earn 20 per cent of the sale price, which they can then use to purchase more music.

Just like Twitter you can follow (and be followed by) friends, as well as musicians, DJs and record labels. Once you find a track you like, you can then ‘flow’ it to your friends. They can then listen to the track in full once for free and have the option of buying it. The same applies for any track your friends flow to you – therefore the more people you follow, the more tracks you get to get to enjoy.

Click here to read more

%d bloggers like this: