YouTube's recent re-design, the biggest in its six year history, reflects a major departure from its heritage as a traditional linear video website in favour of a more socially orientated network.
According to a recent social media report carried out by web monitoring company Nielsen, American Internet users spent a combined total of 53.5 billion minutes on Facebook in May 2011.
Despite its difference, it is, however, still being billed as the first credible rival to Facebook since its inception in 2004, no doubt in part to the similarities it shares in design and basic functionality.
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