After nearly nine years of cheesey songs, car park catchphrases and hours of irreverent chat, Chris Moyles hung up his headphones for the final time this morning, ending the most successful breakfast show in Radio 1’s 45-year history.
Posts tagged ‘chris moyles’
It would seem a Twitter revolution is happening.
With the Chinese New Year being celebrated across London on Sunday it would seem we should be celebrating the year of the ‘tweet’ rather than the year of the Ox.
Initially sceptical to the social networking site, I have to confess that I have become increasingly addicted in the past few months.
As an aspiring journalist, I understand the importance of breaking news and communicating on the web. Never before has it been so important. Whether you love it or hate it – twitter offers those possibilities.
It was therefore incredibly eye-opening to listen to Robin Hamman lecture last week at City University, on the uses of social media not only in researching stories but in developing contacts and unearthing the latest news.
However, concerns of privacy and accuracy are still very topically. In a world now where everything is online we are open to new dangers, but as Robin Hamman described, we control our online profile, through our tweets, blogs and Flickr accounts. Whilst these dangers are around us, the opportunities for improved communication are endless. My biggest concern is that Twitter becomes so exposed that its purpose and current benefits will disappear.
I raise this becuase in recent weeks the media seem to have also fallen in love with Twitter with the likes of Jonathan Ross and Stephen Fry discussing the site on Friday Night with Jonathon Ross and Phillip Scofield actively tweeting on This Morning
Only time will tell what the future holds but for the time being I urge fellow journalists to embrace the revolution and use the site as a fundamental component to reaching out to a greater part of society.
The biggest surprise from the latest figures is that the BBC’s lead over commercial radio is its narrowest for the 12 months, but corporation remains dominant in the ratings battle thanks DJ stars like veteran broadcaster Terry Wogan.
Chris Moyles’ Radio One breakfast show lost 190,000 listeners, its second consecutive loss of the year. Terry Wogan on Radio Two lost just 5,000 listeners.
BBC Radio had a 54.9% share of the market in the third quarter of this year down from 55.5% in the last quarter. Commercial radio increased its share over the same period from 42.4% to 43.1% according to the figures released today.
The effects of Channel 4’s decision to pull out of the 4radio project are yet to be seen, but it is certainly very encouraging that the dominance of the BBC is falling and commercial radio returning to the dominant presence it held 15 years ago. This increased competition can only be a good thing for listeners as stations will be fighting more and more to up their audience figures and entice new listeners to their flagship and specialist programming.
The strength of digital radio is crucial for the radio revolution taking place at the moment. 18.7% of radio listening now takes place via a digital platform up from 15% during the same time last year. It certainly seems that the great leap forward in digital radio is on the horizon.
Although Radio 1’s share of the market has fallen by nearly a 10th to 9.8%, the biggest loss across the corporation, the station has increased its listener-ship from 10.58 million to 10.87 million.
The worrying concern is that the length of timed listened is falling. Despite the vast amount of good radio produced across the BBC and a number of commercial stations, these figures highlight a clear need for competition, diversity and innovation to engage listeners for longer and to provide a competitive choice to drive the radio revolution through the digital switchover in a strong and dominant position.